Finding Balance through Innovation

Jeff Gruen, MD, is a Principal in the PwC US Healthcare Strategy practice.  He brings 25 years of experience as an executive and consultant and is a recognized expert in healthcare services strategy, consumerism, information technology, and innovation.   Jeff advises senior executives and boards on key strategy issues and has led major engagements for clients across the provider, health plan, health information technology, and healthcare innovation sectors.  

Prior to joining PwC, Jeff served as a senior executive with several healthcare companies. He was President of the care division, Chief Medical Officer, and later senior advisor to the Chief Executive Officer at Revolution Health Group. In this role, he led the strategy for care delivery transformation and served on the board of RediClinic. He was previously the national medical executive for UnitedHealth Group's Optum program, where he drove the creation of the strategy for the $2.2 billion care-management business and was instrumental in the financial turnaround of United HealthCare's largest region.

Prior to United, Jeff was Chief Medical Officer and led business development for an innovative disease management/healthcare web-portal company that raised $50 million in private equity and was responsible for doubling revenues in less than two years. Jeff was also a co-founder of a physician practice management company that was successfully sold to a Goldman Sachs-backed company.

Jeff has served on the board for the Disease Management Association of America, the eHealth Initiative, and the American Academy of Family Physicians' TransforMED Innovation Division. He holds a MBA from Harvard Business School and a MD from Northwestern University's Honors Program in Medical Education, and he graduated from a pediatric residency at Yale New Haven Hospital. He is a former clinical professor at Harvard Medical School and a board-certified pediatrician, as well as an experienced emergency room physician.