After a heroic battle with breast cancer, Elizabeth Routson passed away on January 2, 2008 at the
age of 45. Beth was an Executive-in-Residence at CCF Innovations since 2006. In that role, she advised CCI
regarding technology assessment, marketing opportunities, product concept development and provided industry
contacts. Her background included over twenty years of medical device marketing and business development experience.
Most recently Beth was the President and CEO of a medical device start-up in infection control
in addition to running her consulting firm. Previously, she was a senior director at Edwards Lifesciences in charge
of business development. In this role she was responsible for the acquisition of key intellectual property and medical
device start up companies.
Beth also had experience as a senior manager in medical device marketing for both Baxter and
Medtronic and completed international assignments in Europe for both medical device companies. She launched several
emerging technologies and devised market expansion strategies for untapped market segments, leading to accelerated
growth in sales.
Beth is survived by her family in Minneapolis.