Steven A. Burd, CEO of Safeway Inc., the nation’s third largest retail food chain, is a dynamic speaker who has grabbed the attention of the national media as a champion of market-driven healthcare reform.

Featured on the cover of the New York Times Sunday Magazine, he is building coalitions across the political spectrum to promote healthcare reform to the federal government.

The CEO of Safeway Inc., since 1993, Mr. Burd led what has been called a "spectacular" turnaround at the company, nearly tripling its operating profit in his first five years. Today, he is positioning its stores to compete with new rivals by emphasizing superior quality value pricing and a new "lifestyle store" format.

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