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Why "Word of Mouth"
Did you know that smoking remains the number one cause of preventable death in our society?
Yet each day, around 3,000 children in the United States begin smoking!1 Every day,
approximately 80-100,000 young people around the world become addicted to nicotine.
If current trends continue, over five million children under 18 who are alive today
will die from tobacco-related disease.2 Without a doubt, tobacco use proves to be one
of the greatest dangers our children face on a daily basis.
The American Lung Association® of Ohio understands that the best way to protect our
children from falling prey to this deadly addiction is to give them the facts about
tobacco in a language they can understand and equip them to stand against the pressure
they are sure to face. Determined to make a difference, the American Lung Association®
of Ohio linked arms with The Cleveland Clinic Health System to develop a complete youth
tobacco prevention program that would make a difference. The result: Word of Mouth.
Word of Mouth is a prevention program for schools that targets children in grades 4
through 8, a time when children are most at risk for initiating tobacco use. Research
findings show that students who participate in the Word of Mouth program at all grade
levels report stronger non-smoking attitudes across time than students who did not
participate in Word of Mouth.
There are two different methods that are used to teach the Word of Mouth program.
The first is the Traditional Classroom Program, in which the students are taught by
trained health educators who visit the classroom during regular classroom hours. Creative
classroom techniques involve students directly in the lessons. This allows the students
to not only hear a lecture, but have an experience!
Word of Mouth can also be taught through self-paced, Web-based lessons, which are
adapted from the traditional lesson plans. In addition to providing tobacco education,
school-age children learn valuable computer skills. Fourth and f ifth grade lessons are
currently available, while additional lessons and resources are being developed.
While school programs are good, your children need YOU to talk to them about the
dangers of tobacco use. The American Lung Association® of Ohio is committed to work
together with teachers and parents to make a difference in the lives of the next
generation!
References
1. US Department of
Health and Human Services. CDC's Guidelines for School Health
Programs. Preventing Tobacco Use and Addiction. Atlanta, GA: US Department of Health
and Human Services, Public Health Service, Centers for Disease Control and Prevention,
National Center for Chronic Disease Prevention and Health Promotion, June 1997.
2. US Centers for Disease Control and Prevention, "Projected Smoking Related Deaths
Among Youth-United States," MMWR (November 8, 1996).
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