Tobacco Company Targets Young Girls

Camel and its parent company, R.J. Reynolds, launched Camel No. 9 in January 2007. Aimed at young girls and teens, the product features bright pink and green coloring and claims to be “Light and Luscious.” In September, Camel launched the Camel No. 9 100s line — featuring “Stiletto” cigarette ads in magazines with high youth readership. To learn more, visit www.tobaccofreekids.org.