Monty Sharma is the Chief Executive Officer and President for Curves International, Inc. and is a nationally-recognized business figure in the health, wellness and nutrition sector. Sharma brings more than 20 years of marketing, sales, international and executive experience to Curves. He has set aggressive goals for the organization, working to increase revenues through the development and launch of innovative products and services, improved franchisee development and relations, strategic brand marketing as well as new consumer acquisition programs.
Prior to Curves, Mr. Sharma was President and Chief Executive Officer at Atkins Nutritionals, Inc. Under his leadership, Mr. Sharma successfully repositioned the brand as a diet program, re-launched all products, entered new lines of business tripling sales revenues and led the successful sale of the company in 2010.
Prior to Atkins, he served as Chief Executive Officer of Naked Juice, where under his leadership the company doubled sales in 18 months and became the leading super premium juice brand. The company was sold to PepsiCo in January 2007. Sharma’s successes in the health and nutrition category began as Chief Executive Officer of EAS (Energy Athletics Strength), recognized internationally as the industry leader in creating active lifestyle nutrition products for consumers across the fitness spectrum.
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