Anne Alexander is Senior Vice President, Editorial Director at Prevention, a modern powerhouse shaping the national conversation around health and wellness and the country's 9th largest monthly magazine, with a U.S. magazine audience of 8.7 million readers, representation in 16 countries worldwide, and a top digital destination www.prevention.com that has an average of 6 million monthly unique and 38 million page views per month. In this role, she oversees brand development and integration across all Prevention platforms, including the magazine’s editorial, digital, and mobile presence and Prevention-branded books.
Alexander has helped to spearhead Prevention’s brand reinvention, repositioning the magazine as the go-to resource for the health-focused and motivated female baby boomer market moving into the brand's demographic. The magazine is the only one in its competitive set to boast four consecutive periods of newsstand growth. She is currently writing “The Sugar Smart Diet” to be released in January 2014.
She returns to Rodale after most recently serving as Senior Vice President and Editorial Director at National Geographic Books, where she led a turnaround of the company’s Adult Books division that resulted in its highest levels of profitability in recent years. She had previously served as Vice President and Editorial Director of Prevention from 1997 through 2000, and drove significant newsstand growth and subscriber renewals while also penning the New York Times bestseller “Win the Fat War.”
Prior to her time at National Geographic Books, Alexander was Vice President and Group Editorial Director for AOL U.K. from 2000 to 2004, where she led the development of AOL’s U.K. brand and led all efforts related to content, design, community and commerce. She then moved to become the consulting Creative Director for Edipresse in Warsaw, Poland, developing three of the most successful women’s magazines in Eastern Europe (Party, Polina and Pani Domu), launching Martha Stewart Living and optimizing a portfolio of titles selling more than three million copies per month.
Before joining Rodale in 1997, Alexander was Editor in Chief of Natural Health where she successfully redesigned the magazine to attract a more mainstream audience and increased newsstand and subscription sales. She started her career at Conde Nast and has written for the New York Times, Vogue and Self.
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